The Game Needs You

Uninterrupted

Campaign

2023

Art Direction

Graphic Design

Motion Graphics

Voiceover

2023

The Game Needs You.. The Game Needs Me—a letter of self love from Black athletes to themselves and to the game. We’re harnessing the power of Black History Month by sending love letters from UNINTERRUPTED to Black athletes—those who are laying the blueprint in sports that haven’t historically included them and evolving how culture sees Black faces in all sports while spotlighting five of these trailblazers.

;;@@@@@
\\@@@@@
||lllll ||ttttt ||@@@@@ ||ttttt ||lllll ||kkkkk \\@@@@@
||lllll ||ttttt ||@@@@@ ||ttttt ||lllll ||kkkkk \\@@@@@
||lllll ,,........ ,,...ttttt... ..@@@@@ ,,......... ,,...ttttt... ,,........ ||lllll ||kkkkk ,....., ,,..... \\@@@@@
||lllll //eeeeeeeeee. ||ttttttttttt ||@@@@@’ //sssssssssss. ||ttttttttttt ||aaaaaaaa. ||lllll ||kkkkk /kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa ||lllll ||kkkkk /kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa ||lllll ||kkkkk/kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee..|eeeee ||ttttt ||sssss...... ||ttttt ,,.......aaaaa ||lllll ||kkkkkkkkkk ||@@@@)
||lllll ||eeeeeee|eeeee ||ttttt \\sssssssssss. ||ttttt //aaaaaaaaaaaaa ||lllll ||kkkkkkkkkk. ||@@@@)
||lllll ||eeeee ||ttttt ||sssss ||ttttt ||aaaaa |aaaaa ||lllll ||kkkkk\kkkkk. ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa |aaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee..eeeee’ ||ttttt... ||sssss..||sssss ||ttttt... ||aaaaa |aaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ //@@@@‘
||lllll \\eeeeeeeeee \\ttttttt \\ssssssssssss \\ttttttt \\aaaaaaaaaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ //@@@@’
//@@@@‘
;;@@@@’

;;@@@@@
\\@@@@@
||lllll ||ttttt ||@@@@@ ||ttttt ||lllll ||kkkkk \\@@@@@
||lllll ||ttttt ||@@@@@ ||ttttt ||lllll ||kkkkk \\@@@@@
||lllll ,,........ ,,...ttttt... ..@@@@@ ,,......... ,,...ttttt... ,,........ ||lllll ||kkkkk ,....., ,,..... \\@@@@@
||lllll //eeeeeeeeee. ||ttttttttttt ||@@@@@’ //sssssssssss. ||ttttttttttt ||aaaaaaaa. ||lllll ||kkkkk /kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa ||lllll ||kkkkk /kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa ||lllll ||kkkkk/kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee..|eeeee ||ttttt ||sssss...... ||ttttt ,,.......aaaaa ||lllll ||kkkkkkkkkk ||@@@@)
||lllll ||eeeeeee|eeeee ||ttttt \\sssssssssss. ||ttttt //aaaaaaaaaaaaa ||lllll ||kkkkkkkkkk. ||@@@@)
||lllll ||eeeee ||ttttt ||sssss ||ttttt ||aaaaa |aaaaa ||lllll ||kkkkk\kkkkk. ||@@@@)
||lllll ||eeeee |eeeee ||ttttt ||sssss ||sssss ||ttttt ||aaaaa |aaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ ||@@@@)
||lllll ||eeeee..eeeee’ ||ttttt... ||sssss..||sssss ||ttttt... ||aaaaa |aaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ //@@@@‘
||lllll \\eeeeeeeeee \\ttttttt \\ssssssssssss \\ttttttt \\aaaaaaaaaaaa ||lllll ||kkkkk \kkkkk. ||@@@@@ //@@@@’
//@@@@‘
;;@@@@’

,::::::::::::::::::::::::::::::::::::::::::::::::::::.
,::::::::::::::::::::::::::::::::::::::::::::::::::::::::.
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
::::::::::::::::::::::::::::\\@@@@@:::::::::::::::::::::::::
:::::::::::::::::::::::::::::\\@@@@@::::::::::::::::::::::::
::::::::::::::::::::::::::::::\\@@@@@:::::::::::::::::::::::
:::::::::::::::::::::::::::::::\\@@@@@::::::::::::::::::::::
:::::::::::::::::::;;;;;;;::::::\\@@@@@:::::::::::::::::::::
:::::::::::::::::::||@@@@@:::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::||@@@@@:::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::||@@@@@:::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::::::::::::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::::::::::::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::::::::::::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::||@@@@@:::::::||@@@@)::::::::::::::::::::
:::::::::::::::::::||@@@@@:::::://@@@@‘:::::::::::::::::::::
:::::::::::::::::::||@@@@@::::://@@@@’::::::::::::::::::::::
:::::::::::::::::::::::::::::://@@@@‘:::::::::::::::::::::::
::::::::::::::::::::::::::::://@@@@’::::::::::::::::::::::::
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
`::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
`::::::::::::::::::::::::::::::::::::::::::::::::::::::::
````:::::::::::::::::‘``````````````````````````````
:::::::::::::::’
:::::::::::::’
::::::::::::
::::::::::’
:::::::::
:::::::’
::::::
::::’
:::
:’